The Carry Out video by Timbaland depicts, though images of social identity, the myth of the wealthy artist in America.The video consists of Timbaland and Justin Timberlake dancing around a drive in singing the song. While this is happening they are surrounded by many images of seductively clothed women dancing.
The image of gender is played with multiple times throughout the video. All the women in the video have very little clothing on them, and the clothing they do have on is very seductive. The women's clothes show a lot of skin which is very feminine. Also they way that they are dancing in the video is in a direct attempt to get the attention of the men in this video. This means they are dancing in a seductive manner, and in a manner that you would never see a man dance. The type of dancing further feminizes the women. In the video the women interacting with Timbaland and Justin Timberlake are skating around them serving them while they are in a car. This enhances the idea that these women are very feminine because serving the men in the car is like the maternal characteristics of a mother.
Later on in the video we change settings into an empty room. The two men are now wearing suits while the women are wearing maid outfits. The clothing of the people in the video helps to portray a sense of class within the video. Suits are often worn by the wealthy and this is why wearing the suits in the video shows off their wealth. However, in the case of Justin Timberlake he is wearing a white suit, which gives off the same sense of high class wealth, while adding in a classier feel to his dress. The women dressed as maids further feminizes themselves but also helps to add to the idea of these men being very welathy. A rich artist in America should live a life of luxury having all the women they want and being served their every whim by others. This is the exact idea that is being portrayed by this video. The thought that very attractive women in seductive outfits would be serving you is how the American Artist would love to be seen. This is later compounded even more when the video switches to a new setting. The women are now dressed in maid outfits and are all over the men. This is a clear attempt at showing the women as less than the men and as subservient to them.
Having so many women in the video dressed in such outfits also gives off a great sense of sexuality. This video is clearly playing with heterosexuality by putting all these women around Timbaland and Justin Timberlake. It is also clear when looking at how they look at the women that they are admiring them and want the women. The lyrics of the song say a lot about sexuality too. One lyrics "ima touch you in all the right areas," is clearly a sexual line portraying the idea of one of the men with these women. The overall image of the video is hetereosexual because of the fact the it is just these men surrounded by women. There is no other interaction with other men anywhere throughout the video.
Throughout all this video Timbaland is represented as the wealth American artist. However, despite all this he is still able to keep the persona of a rapper throughout the video. He does this by way he dresses. An extreme example is when he is wearing a suit. Even though he has a suit on he is still wearing a casual button down shirt and has a chain on. In the beginning of the video he and Justin have this kind of look on by the way they dress. They are both wearing leather jackets, and Justin is still the one wearing the white of the two. They are wearing jeans, which is the standard as to what a rapper would wear. Also the hat that Timbaland wears says a lot about him. It is a flat brimmed hat which is what you would see any rapper wearing.
In conclusion, this video shows Justin Timberlake and Timbaland in a manner where they are waited on hand and foot by attractive women in seductive outfits. All of this is in an attempt to portray them as the wealthy American artists of today.
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